Chapter Ⅰ Summary of Wine and Wine Grape
   1.1 Introduction related to wine
      1.1.1 Concept of wine
      1.1.2 Classification of wine
      1.1.3 Origin and development of wine
      1.1.4 Categories and brewing process of wine
   1.2 Summary of wine grape
      1.2.1 Introduction of wine grape varieties
      1.2.2 Global major planting areas of wine grape
      1.2.3 Distribution and quality of China wine grape
      1.2.4 Varieties structure of China wine grape
      1.2.5 Brief description of nine major wine grape production areas
Chapter Ⅱ Overall Development Analysis of Wine Industry
   2.1 Analysis of international wine industry
      2.1.1 Development review of global wine industry
      2.1.2 Production and consumption structure of global wine market
      2.1.3 High-tech development trend of international wine brewing technology
      2.1.4 Production and consumption situation of international wine industry
      2.1.5 Wine industry analysis of some countries
   2.2 Development overview of China wine industry
      2.2.1 Development process of China wine industry
      2.2.2 Development superiority and inferiority of China wine industry
      2.2.3 Overall development situation of China wine industry
      2.2.4 Economic operation analysis of China wine industry in 2010
      2.2.5 Development analysis of China wine industry in 2011
      2.2.6 Accelerating upstream and downstream industry chains integration of China wine
   2.3 Analysis of China wine market
      2.3.1 Development situation of wine market in parts of China
      2.3.2 Rapid growth of China wine consumption market
      2.3.3 Consumers analysis of China wine market
      2.3.4 Brands analysis of China wine market
   2.4 High end market of wine
      2.4.1 Development of domestic high end wine
      2.4.2 Financial crisis impact on high end wine market
      2.4.3 High end wine market competition between wine home and abroad
      2.4.4 Business model innovation of China high end wine
   2.5 Wine output statistics of the whole country and key provinces between 2010-2012
      2.5.1 Wine output statistics of the whole country and key provinces between Jan. and Dec. 2010
      2.5.2 Wine output statistics of the whole country and key provinces between Jan. and Dec. 2011
      2.5.3 Wine output statistics of the whole country and key provinces between Jan. and Jul. 2012
   2.6 Import and export analysis of China wine industry
      2.6.1 Import overview of wine in China
      2.6.2 China imported wine should accelerate indigenization process
      2.6.3 Import and export data analysis of China fresh grape brewing wine and wine brewing grape juice
      2.6.4 Import and export data analysis of China Vermouth and such kinds of wine
   2.7 Problems and countermeasures of China wine industry
      2.7.1 Brief analysis of four major problems of domestic wine industry
      2.7.2 Bottleneck restricted wine industry development
      2.7.3 Development strategies of China wine industry
      2.7.4 Development suggestions of China wine industry
      2.7.5 Differentiation strategy analysis of China wine industry
Chapter Ⅲ Economic Data Analysis Related to China Wine Manufacturing Enterprises
   3.1 Overall data analysis of wine manufacturing enterprises in China 2010-2012.6
      3.1.1 Data analysis of all wine manufacturing enterprises in China between Jan and Nov. 2010
      3.1.2 Data analysis of all wine manufacturing enterprises in China between Jan and Dec. 2011
      3.1.3 Data analysis of all wine manufacturing enterprises in China between Jan and Jun. 2012
   3.2 Data analysis of enterprises of different ownership systems of wine manufacturing industry in China 2011-2012.6
      3.2.1 Data analysis of enterprises of different ownership systems of wine manufacturing industry in China between Jan. and Dec. 2011
      3.2.2 Data analysis of enterprises of different ownership systems of wine manufacturing industry in China between Jan. and Jun. 2012
   3.3 Data analysis of enterprises of different scales of wine manufacturing industry in China 2011-2012.6
      3.3.1 Data analysis of enterprises of different scales of wine manufacturing industry in China between Jan. and Dec. 2011
      3.3.2 Data analysis of enterprises of different scales of wine manufacturing industry in China between Jan. and Jun. 2012
Chapter Ⅳ Segment Market Analysis of Wine
   4.1 Red wine and rose wine
       4.1.1 Production process of red wine
       4.1.2 high-grade development trend of China red wine
       4.1.3 Upcoming industrial upgrading in rose wine
       4.1.4 Enormous growth room in rose wine
   4.2 Dry wine
      4.2.1 Brief introduction of dry red wine
      4.2.2 A ready market of domestic middle-grade and high-grade dry red wine
      4.2.3 Gradual rallying of China dry white wine market
      4.2.4 Consumption upsurge of dry white wine around the coast cities
   4.3 Vintage wine
     4.3.1 Interpretation of wine vintage
     4.3.2 Vintage wine under the environment of new national standard
     4.3.3 Detection and management standard lack of China vintage red wine
     4.3.4 Vintage wine development by region after new national standard implementation
   4.4 Cru wine
      4.4.1 International wine estate distribution in China market
      4.4.2 Gradual wine estate upsurge in China wine industry
      4.4.3 Change brought by wine industry Estate Movement
      4.4.4 Competition between China vintage wine and foreign wine brands
      4.4.5 Latest progress situation of domestic wine estate
   4.5 Other kinds of wines
      4.5.1 Brief analysis of sweet wine enterprises development chance
      4.5.2 Great market potential of domestic ice wine
      4.5.3 Domestic wild wine should realize differentiation development
      4.5.4 Huge future market potential of sparkling wine
      4.5.5 Brief introduction of new kinds of wines
Chapter Ⅴ Regional Development Analysis of China Wine Industry
   5.1 Penglai
      5.1.1 Status and features of Penglai wine market
      5.1.2 Importance of "China Creation "in Penglai wine region
      5.1.3 Promoting sustainable development of wine industry in Penglai
      5.1.4 Energetically building wine base in Penglai, Shandong Province
      5.1.5 Strengthening wine industry supervision and management in Penglai
   5.2 Yantai
      5.2.1 Wine brands analysis in Yantai wine region
      5.2.2 Yantai wine industry development boosted by four power
      5.2.3 Restrictive factors in Yantai wine industry development
      5.2.4 Seven relations of Yantai wine industry need to straighten
      5.2.5 Bright prospect of Yantai wine established by industrial tourism
   5.3 Changli
      5.3.1 Development environment of Changli wine industry
      5.3.2 Development process of Changli wine industry
      5.3.3 Superiority analysis of Changli wine region
      5.3.4 The test of Changli wine passed certification and evaluation of expansion
      5.3.5 Problems and development countermeasures of Changli wine industry
   5.4 Ningxia
      5.4.1 Increasing growth rate of Ningxia wine industry
      5.4.2 Investment of 7.7 billion yuan RMB for building "China Wine City" in Ningxia
      5.4.3 Planning layout map of wine industry in Ningxia
   5.5 Other areas
      5.5.1 Development situation of wine industry in Gansu province
      5.5.2 Great improvement of wine quality in Turpan, Sinkiang
      5.5.3 Situation of different wine brands by region in Jilin
Chapter Ⅵ Marketing and Competition Analysis of Wine Industry
   6.1 Overall analysis of China wine marketing
      6.1.1 Analysis of wine marketing culture different between home and abroad
      6.1.2 Marketing channel analysis of China wine
      6.1.3 Marketing strategies of domestic major wine brands
      6.1.4 Eight suggestions of China wine industry marketing
   6.2 Major marketing strategies of wine industry
      6.2.1 Marketing strategies of wine brands
      6.2.2 Package strategies of wine
      6.2.3 Marketing model analysis of wine enterprises culture
      6.2.4 Marketing strategies of mass production wine
      6.2.54 Analysis of wine promotion strategies
   6.3 Competition tend of China wine market
      6.3.1 Increasingly fierce competition in China wine industry
      6.3.2 Competition pattern of three domestic wine brands in China
      6.3.3 Competition analysis of 2nd-tier wine brands
      6.3.4 Brief analysis of domestic and foreign wine competition and fusion
      6.3.5 Competing for market between wine enterprises home and abroad
   6.4 Competitiveness structuring analysis of China wine industry
      6.4.1 Competitiveness situation of China wine industry
      6.4.2 Competitiveness building in wine distributors
      6.4.3 Resource development as the important assurance of wine industry competitiveness
      6.4.4 Accelerating internationalization process for building wine industry competitiveness
Chapter Ⅶ International Wine Manufacturing Enterprises
   7.1 Constellation Brands, Inc.
      7.1.1 Company profile
      7.1.2 Operating situation of Constellation Brands for the fiscal year 2010
      7.1.3 Operating situation of Constellation Brands for the  fiscal year 2011
   7.2 Diageo plc
      7.2.1 Company profile
      7.2.2 Operating situation of Diageo for the fiscal year 2010
      7.2.3 Operating situation of Diageo for the fiscal year 2011
      7.3 Pernod Ricard Group
      7.3.1 Company profile
      7.3.2 Operating situation of Pernod Ricard for the fiscal year 2010
      7.3.3 Operating situation of Pernod Ricard for the fiscal year 2011
   7.4 Foster’s Group Limited
      7.4.1 Company profile
      7.4.2 Operating situation of Foster’s Group for the fiscal year 2010
      7.4.3 Operating situation of Foster’s Group for the fiscal year 2011
Chapter Ⅷ Domestic Wine Manufacturing Enterprises
   8.1 Yantai Changyu Pioneer Wine Company Limited
      8.1.1 Company profile
      8.1.2 Operating situation of Changyu between Jan. and Dec., 2010
      8.1.3 Operating situation of Changyu between Jan. and Dec., 2011
   8.2 Citic Guoan Vine Co., Ltd.
      8.2.1 Company profile
      8.2.2 Operating situation of Citic Guoan Vine between Jan. and Dec., 2010
      8.2.3 Operating situation of Citic Guoan Vine between Jan. and Dec., 2011
   8.3 Tonhwa Winery Ltd.
      8.3.1 Company profile
      8.3.2 Operating situation of Tonhwa Winery between Jan. and Dec., 2010
      8.3.3 Operating situation of Tonhwa Winery between Jan. and Dec., 2011
      8.3.4 Development opportunities and countermeasures of Tonhwa Winery
   8.4 COFCO Huaxia Great Wall Wine Co., Ltd.
      8.4.1 Company profile
      8.4.2 Great Wall Wine put forward "Orient Concept" to move towards internationalization
      8.4.3 Five marketing strategies of Great Wall Wine
   8.5 Sino-French Joint-Venture Dynasty Winery Ltd.
      8.5.1 Company profile
      8.5.2 Dynasty Winery built the world class brewing enterprises
      8.5.3 Dynasty Winery enlarged and strengthened own brand in creation
Chapter Ⅸ Policy Environment Analysis of Wine Industry
   9.1 International wine standard situation
      9.1.1 Strict standard implementation in wine of Germany
      9.1.2 Classification standard in Italian wine region
      9.1.3 Grading standard for Spanish wine
   9.2 Making and implementation of wine industry policy in China
      9.2.1 The beginning of new standard implementation of wine in 2011
      9.2.2 Stride forward internationalization of China wine standard
      9.2.3 "New national standard" makes the trend of domestic wine classification
      9.2.4 Standard system analysis of Product of geographical indication—Tonghua amur-wine
      9.2.5 Stand system of China Wine Chateau Union got the support
   9.3 Related policies and regulations
      9.3.1 China Grape-Wine Making Technological Norm
      9.3.2 Wine standard GB15037-2006
      9.3.3 National industrial standard--wild wine
      9.3.4 Regulations Regarding Wine Production Administration
      9.3.5 Regulations on Control of Alcoholic Drinks Advertisements
      9.3.6 Regulations Regarding Wine Consumption Tax
Chapter Ⅹ Investment Analysis and Prospect Forecast of Wine Industry
   10.1 Investment analysis of China wine industry
      10.1.1 Enthusiastic investment of domestic wine market
      10.1.2 Bright investment prospect of wine industry
      10.1.3 Attentive problems of wine industry investment
      10.1.4 Some suggestions to domestic wine industry investment
   10.2 Development trend and prospect forecast of wine industry
      10.2.1 Future development trend of wine market
      10.2.2 Middle and long term consumption trends of China wine market
      10.2.3 Four development trends of domestic wine industry
      10.2.4 More room for future high-grade wine